FMCG e-commerce
A commerce operation where every decision has to work together.
- Role
- Founder
- Active
- 2023 to now
- Result
- A$175k+ in sales since 2023
Overview
Since 2023, I have operated the business across Shopify, marketplaces and direct-order channels, generating A$175k+ in sales.
The work combines product selection, sourcing, landed costs, pricing, inventory, fulfilment, customer support, search, content, Meta and conversion. Improving one part only matters if the rest of the operation can support it.
It is practical evidence of being able to find the actual constraint in a commerce business, work through the numbers and implement the operational or storefront change required.
- Shopify
- International sourcing
- Pricing and margins
- SEO and paid social
The operating system
- International supplier sourcing and negotiation
- Product research and selection
- Landed-cost analysis
- Pricing and margin strategy
- Inventory and forecasting
- Shopify and marketplace operations
- Direct-order channels
- Fulfilment and customer support
- Technical SEO and content
- Meta Ads and creative testing
- Conversion and customer-journey experimentation
- AI-assisted research, content, support and operations
Finding the constraint
Growth is rarely isolated to one channel. Search, marketplace visibility, content, Meta, the offer, the storefront and fulfilment all affect whether attention becomes a completed order.
The useful work is identifying which part is limiting performance, then changing the offer, flow or operation instead of adding activity around the problem.
What the work demonstrates
I can assess a commerce problem beyond the visible storefront: margin, inventory, cash tied up in stock, acquisition, customer experience and operational effort.
That makes the implementation more useful. A new bundle, subscription flow, pricing change or automation is judged by what it changes in the business, not by whether it looks finished in isolation.