Reform Labs
A direct to consumer storefront experiment: custom Liquid, subscriptions, bundles and the conversion work that sits between a product page and a completed cart.
- Role
- Storefront and commerce
- Active
- 2025
The problem
A DTC storefront lives or dies on the path between landing and checkout. The interesting work is not the theme, it is the merchandising, the offer structure and the cart.
- Shopify
- Liquid
- Subscriptions
- Conversion
What I built
- Shopify storefront with custom Liquid sections and responsive merchandising.
- Subscription implementation plus bundle and offer structures.
- Conversion focused product pages and cart and drawer behaviour.
- Brand design implementation and creative experimentation across the customer journey.
Where it landed
A working storefront and a set of commerce patterns reusable across the other brands.
Positioned here as a commerce and storefront experiment. No product claims are made or implied.